Grand strategy and open content licences

Duncan Bucknell in Grand (IP) Strategy discusses the need for integrating IP strategy with other aspects of a business:

In the IP Strategy context, ‘Strategy’ is the way you use intellectual property to maximise commercial objectives.

‘Grand Strategy’ uses all elements (HR, Marketing, PR, Sales, Manufacturing, Legal, IP, Business Development, Distribution, etc, etc) to the same end.

An IP Strategy without the context of a Grand Strategy may work, but it’s likely to be inefficient, at best and at worst, contrary to your best interests.

Open content licences, to me, almost demand that they be put in the context of a grand strategy, as they almost automatically say some very important things about how your work will be further developed and distributed and can have long term effects on your business development.