Duncan Bucknell in Grand (IP) Strategy discusses the need for integrating IP strategy with other aspects of a business:
In the IP Strategy context, ‘Strategy’ is the way you use intellectual property to maximise commercial objectives.
‘Grand Strategy’ uses all elements (HR, Marketing, PR, Sales, Manufacturing, Legal, IP, Business Development, Distribution, etc, etc) to the same end.
An […]
Entries Tagged as 'Open content business'
Grand strategy and open content licences
February 13th, 2008 · 1 Comment
Tags: Licensing · Open content business · Open content strategy
