Alan Toner notes on his blog that when releasing Steal This Film 2, that having English Subtitles enabled the film to be translated into multiple languages almost immediately, thus increasing its worldwide distribution:
English subtitles were made available for the film on its release, a gambit which has paid off as almost immediately people began translating […]
Entries Tagged as 'Open content strategy'
English subs, worldwide audiences, anime, and open content
February 14th, 2008 · No Comments
Tags: Creative Commons · Enforcement · Licensing · Open content strategy
Grand strategy and open content licences
February 13th, 2008 · 1 Comment
Duncan Bucknell in Grand (IP) Strategy discusses the need for integrating IP strategy with other aspects of a business:
In the IP Strategy context, ‘Strategy’ is the way you use intellectual property to maximise commercial objectives.
‘Grand Strategy’ uses all elements (HR, Marketing, PR, Sales, Manufacturing, Legal, IP, Business Development, Distribution, etc, etc) to the same end.
An […]
Tags: Licensing · Open content business · Open content strategy
